Crafting Spoonstruck’s rebrand
Categories
Artwork, Branding, Creative, Social Media, Website
Elements
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Spoonstruck specialises in crafting delicious natural ice cream and vegan plant-based frozerts. They approached us at a time when they were looking to grow their business and upscale production. We partnered with them for a full rebrand to help them elevate their brand and expand into a wider market.
Building on Spoonstruck’s artisan approach we developed an iconic and eye-catching brand identity. Centred around a stylised ice cream scoop, the branding features bold typography and Victorian-inspired woodblock style illustrations to highlight the distinctive flavours.
This design not only reflects their commitment to quality ingredients and handcrafted approach, but also stands out in the market, inviting customers to experience the delicious offerings that Spoonstruck is known for.
Alongside the brand identity we created a range of innovative packaging, collaborating closely with Spoonstruck to find effective solutions that align with their responsible approach to sustainability. With this focus we worked with the team to source recyclable packaging, with Spoonstruck choosing a bio-compostable packaging option and using labels as a low impact solution for small batches of flavours.
In addition to designing the packaging, we had a great time writing witty taglines for each flavour, highlighting the brand’s playful personality and sense of fun.
Recently, Spoonstruck expanded, taking on premises for a new physical shop. We supported them by providing guidance on integrating brand elements into the shop environment and developed a simple website to assist the growth of their brand and business.
