Bringing Love Food Festival to the Middle East
Helping to bring Love Food Festival to Abu Dhabi, Al Ain and Dubai.
Following a successful event, Real Foods were bringing Love Food Festival, a street food and food truck festival, to Abu Dhabi, Al Ain and Dubai. The event required branding and a visual identity that would sit alongside the existing Real Food identity. It also needed to be flexible, and work for both Roman and Arabic text.
Taking the identity from the successful London Love Food Festival we developed a set of watercolour illustrations of the skylines of each city, to form iconic and stylish logos for each.
We brought our experience and learnings from working on previous events with Real Foods to inform this bigger project, and were able to drive the process to keep ahead of the timeline.
We created sales documents for each event to drive interest and support. We also developed an awards element across the events. This resulted in additional work to develop an identity and documentation to support the award, with the view to making it an annual award, as well as an annual food festival event.
