Suicide prevention is everyone’s business
Categories
Branding, Campaign, Creative, Social Media, Website
Elements
Connection, Keep learning
We were delighted to be awarded the work to create a brand, website and campaign for BLMK’s Public health team to help them communicate and promote local Suicide Prevention services and resources, including the Suicide Prevention Action Plan for Bedfordshire, Luton and Milton Keynes. The element of ‘connection’ is at the heart of this campaign – ensuring the Hub helps connect individuals working across a wide range of sectors with local services, organisations and charities and bringing resources and services together in one single place.
The Challenge:
The Suicide Prevention Hub needed to be a service that brings together local and national resources, information and support in one place, to help unite and support everyone who plays a role in suicide prevention work – professionals, health professionals, as well as anyone involved in local organisations, communities and charities across Bedford, Luton and Milton Keynes.
As a single point of reference, support and information and training we needed to make sure it amplified the message that everyone can play a part in preventing suicide, and to give as many people as possible the tools and help to do just that.
Objectives:
- To raise awareness of local and national support services
- To establish equity in the overall brand to foster recognition and trust
- To design and execute targeted campaigns tailored to specific audiences in need
- To provide a central hub for easy access to consistent messaging and up-to-date information
The Solution:
This project required a balance of clarity, sensitivity and reliability. Suicide is an extremely emotive topic and so we knew the importance of the right people being able to access the right information efficiently. We conceptualised the campaign name and developed a brand identity, testing various routes with representatives of local services and organisations before designing and launching the campaign website.
We worked with the Public Health team on the development of the website to make sure the key messaging, images and design were appropriate and sensitive to the audience. With the aim of ‘making suicide everyone’s business’ the site provides a single point of reference for professionals, members of local organisations and community groups to get access to the information and services they need.
The Results:
The platform empowers BLMK to maintain and update their resources autonomously, eliminating the need for third-party intervention. The brand we’ve created serves as a core identity and can inform targeted campaigns under the same umbrella brand.
The site is part of a wider campaign which begins on World Suicide Day and which aims to open the conversation around suicide prevention and lessen the stigma attached to how we talk about Suicide.
