Zafferano are event caterers with a creative edge. They came to us because they needed to reposition the business in order to compete at the very top end of the market. With the values of performance at the heart of their business and the line ‘Food that Sings’, we built them an identity system which completely transformed their business.
The brand we created for them defined a new culture of performance at every level inside the business. The new brand was impressive and credible; strong enough to compete with the industry’s main players, whilst remaining true to the personalities and values which built the business.
We ensured that the new culture was communicated from the inside out, with an air of magic and ceremony evoked throughout the logo design, photography and colour schemes. Each piece of collateral we created carries the Big Idea of performance, inspiration and delight.